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The word marketing  and sales are often used interchangeably.  In marketing one tries to get a summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.

Using the art of listening is so crucial to the success of your company’s marketing, that to deny it is to invite failure. Listening to the prospects, trying to understand their needs and wants and then suggesting the best solution to solve their problems is the core concept of marketing.

There are times where businesses spend money on marketing, but for some reason their products still don’t sell. Consumers show no interest in their product, it’s almost as if the marketing message is invisible to them. There are several reasons that customers don’t buy and when we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around.

Let us consider the following reasons why consumers don’t buy and evaluate how you can do better at marketing your products in a way that converts consumers into your customers.

* They are not aware of your product
* They don’t understand the benefit of your product
* They don’t feel  your product has  the perceived value
* They don’t see how your product meets their needs
* Your product is not accessible to them

All these reasons need to be considered before preparing a marketing plan and strategy