The  market strategy or marketing strategy is the term used by marketers. A market strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  While preparing market strategy the aim should be customer satisfaction that should be the main goal.

Market strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A market strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm’s marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Market strategy determines the choice of target market segments, positioning, marketing mix (four Ps of marketing) and allocation of resources.   Its effect is maximum when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena, corporate strategies, mission and goals.  A customer is the main source of revenue for the company and therefore, market strategy and sales are closely linked.

Market strategy should always keep the marketing in line with the company‘s overall mission.  It is the mission of the company which decides all the policies and issues guidelines for operations.  A market strategy serves as a basis of marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. A strategy consists of a well thought out series of tactics to make a marketing plan more effective.