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Internet marketing is also known as e-marketing. It is essentially part of marketing.  Going by the definition of AMA, marketing can be defined as:-

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Internet marketing deals with achieving marketing objectives, through the application of digital technology. This digital technology includes web, PDA, mobile phones, as well as interactive television. The objectives can also be achieved with the use of electronic communication technology.

Therefore, internet marketing, by its very nature, is one aspect of an organizational function.  Internet marketing is a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in such a way that benefits both the organization and its stakeholders.  As such, internet marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. The purpose of internet marketing is to reach a wider class of people, with minimum expenses. It is quite fast and quick in relaying messages to the target customers. Even the responses of the internet marketing are quite quick, be it negative or positive. If there are no responses, no further follow is necessary and the company can save its precious time and energy in following up dead cases. However if the response is positive, the follow up also can be instantaneous and one can expect quick and immediate benefits, in the form of orders, payments or sales.