* A company can distribute via internet such as Amazon.com
* The company can also use the internet as a way of building and maintaining a customer  relationship e.g. Dell.com
* The money collection part of a transaction could be done online e.g. electricity, telephone, or gas bills
* Leads generated by attracting potential customers to sign – up for short periods of time, before signing up for the long – term e.g. which.co.uk
* The internet could also be used  for advertising e.g. Google Adwords
* Moreover, , the web can also be used as a way of collecting direct responses e.g. as part of a voting system for a game show

There are several ways internet marketing strategy can be planned, for example

* An existing organization may embark on a plan to carry out internet marketing strategy as part of their marketing plan
* An organization trades solely on internet and hence their internet marketing strategy could include a marketing plan which focuses totally on internet marketing

The next step is obviously marketing plan, which could be either focused on internet marketing or all types of marketing. While planning for internet marketing, it is extremely important to pay attention to the attributes and activities of the competitor.  The questions, whose answers are to be sought are, where we are now and where we are heading. This gives the company a fairly good idea as to what strategies they should adopt.