Posted On: Nov. 8, 2017
Media coverage of sports has evolved drastically over the past few decades. While the main broadcasts networks ABC, CBS, NBC, and FOX ratings have declined 29% from 1996-1997 to 2006-2007, they continue to provide broadcasting rights for some of the biggest sporting events on free network television such as March Madness, NFL on Sundays, the Super Bowl, the Masters, and the World Series just to name a few (Rosner & Shropshire, 2011). ESPN has developed into a sports news and entertainment mecca. Fans get 24 hours of sports coverage from ESPN and its affiliates such as ESPN 2, ESPNU, ESPN Classic, and through the webcast of ESPN 3. Teams and leagues have begun to develop their own networks such as the Big Ten Network, or the YES Network which stands for Yankees Entertainment and Sports. The SEC will have its own network this year in hopes of reaching fans outside of the southeast. The Internet has become a huge media outlet for leagues and teams trying expand and reach their fan base. I think the best formula for leagues and organizations is the Internet. For one, the accessibility of the Internet may be more cost effective for fans that may not be able to afford the cable or satellite fees required to receive these channels. Second, fans can get access to the teams they like and cheer for without having to sit through some of the programming that is uninteresting for them. I’m a diehard Florida State fan. I can log on to Warchant.com and get up to date information about all FSU athletics. They also have a package for $9.99 a month that allows me to get inside information about recruiting, games, and events. I chose to purchase this package because I do care about this program that much. I’m local, but what about the fan in California that is in a region where FSU sports are never talked about. The Internet provides this fan the opportunity to stay connected with the University. This is the case with any team, or any league. The internet allows the fan to choose which site, league, or team to view. Rosner, S., & Shropshire, K., (2011) The Business of Sports (2nd Ed) Jones & Bartlett Learning, LLC. With the advent of the internet, the choice of reaching audience is unlimited. It is more accessible than any other media and also has a dramatic effect on the audience. The best part is it is very cost effective for those fans that find the gate tickets expensive and cannot afford. You need not be a resident of the place where the game is being played to watch and as far as cheering the players are concerned; one can collect like minded persons and sit at home or at any other place and cheer up the team. One can also learn tidbits about the players and collect gossip about their lives. For some people it is more fun.