Marketing collateral is a collection of marketing communications pieces used as part of an organization’s overall marketing strategy.  Marketing collateral might include brochures, data sheets that provide an overview of the features of a product or service (often a technical overview), and white papers that are articles, usually of a technical nature, that showcase an organization’s products or services and shows why those products or services are useful to the industry the business serves. Marketing collateral is your collection of publications, like brochures, newsletters, business cards, white papers and other publications that help get your message out to your prospects.

Every business would benefit from quality brochures, business cards and other forms of stationery that reflect the professionalism of the business and convey its branding message. But marketing materials like brochures, business cards and stationery can be tough on the typical limited budget that small and home businesses have to work with. Business cards are an important part of a business identity. This article discusses creating and ordering business cards for your small or home business.

Brochures can be an effective tool in your marketing collateral arsenal. With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures.  In order to effectively conduct a publicity campaign, you must have a Media Kit. If you are a book author or can provide product samples, you will need both a print and online version of your Media Kit. Other business owners and professionals generally will only need an online Media Kit.