We will reply you maximum in 2 hours. We are available 24*7.Industrial marketing is the marketing of goods and services from one business to another. Industrial goods are those which are used in Industry for producing a Different end product from one or a combination of several raw materials. Industrial marketing is not confined to selling of machinery only. Industrial marketing has its own special feature s such as: _

* It is one – to – one in nature. It is comparatively easier for the seller to identify a prospective customer and to build a face-to-face relationship.
* It requires highly professional and trained people in the buying process. Sometimes, before handing over a firm order, several levels of decision makers need to be considered.
* The purchases involved in industrial marketing are of high value
* The decision of purchase is not left to an individual but a group or team of members decides on the fate of a quotation.
* The process of buying is quite complex in nature and is done at several stages ,for example, request for expression of interest, request for tender, selection process, awarding of tender, contract negotiations, and signing of final contract
* Selling activities involve a pretty long process of prospecting, qualifying and follow up with them at several stages.  This also includes, preparing tender quotations, developing the right strategies,  contract negotiations on price and other parameters such as delivery, payment terms etc.

Industrial marketing is quite different from consume marketing. In consumer marketing, the focus is more on branding and a strong effort is made for mass marketing, while in case of Industrial marketing, the focus is on building one – to – one relationship with the customer, , with the ultimate objective of satisfying the needs and satisfy those