Consumer marketing  means the promotion of products to members of the public. Consumer goods marketing are aimed at individuals rather than organizations and promote products directly to the end user rather than to intermediaries. Marketing strategies of consumer marketing  will be different from those used in industrial goods marketing.  Consumer marketing involves choosing certain step.

The steps to successful marketing and implementation include:

1) Analyzing your customers and the business environment in order to

2) Identify key opportunities to better and more profitably meet customer needs,

3) Figuring out how to act on those opportunities, and then

4) Implementing your plan.

Consumer markets today are witnessing change at a rapidity not seen before and offer new opportunities and challenges. This can be attributed to dramatic shifts in the buying behavior, growing urbanization, emergence of the service sector, changing trends/lifestyle, and most importantly, the increasing power of the retailer as the key link between buyer and seller. The consumer markets can be broadly classified into consumer products, food & beverages and retail.

While preparing an action plan for consumer marketing, one has to take into consideration, intense competition, shifting customer loyalties, aggressive marketing and the presence of global players are some of the salient features that typify this segment. Companies are realigning their activities towards meeting specific customer needs, radically changing business models and exploring new ways of collaboration between buyers and sellers. This sector includes FMCG (fast moving consumer goods) and other traditional items of purchase which are used to make our lives simpler, such as air conditioners, washing machines etc.