Marketing is an integrated communication based process, through which individuals or companies are informed or persuaded that their existing and newly-identified needs and wants may be satisfied by the products and services of others. Campaign marketing basically deals with the methods adopted to launch campaigns for products and services and make use of the marketing techniques.  Campaign marketing  is used to create customer, keep or retain a customer, and at the same time satisfy customer.  Campaigns marketing are useful to inform the target customer about the products manufactured by a company. Campaign marketing can also be used for conveying usefulness of the services being offered by a company. The activities of campaigns marketing are focused on the customers. Campaign marketing is one of the key areas of business management. Campaigns marketing are part of marketing and can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The origin of the term campaigns marketing was derived from its original meaning, which specifies / refers to literally to going to a market to buy or sell goods or services. A campaign can make use of advertising, which is nothing but a series of advertising messages that share a single idea or theme which make up an integrated marketing communication.  Advertising can be done in different media channels across a specific time frame.

Advertising is basically a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Quite frequently, it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Campaign marketing invariably takes the help of advertisement. When used on a commercial basis, commercial advertiser often seeks to generate increased consumption of their products or service by branding. This involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Campaigns marketing makes use of branding techniques extensively so that the product or service which is  being marketed,  can leave a lasting impression on the target market, who would purchase the product , make use of the services, repeatedly / frequently. Thus with campaign, the brand name of the product / service is established and the ultimate object (increase sale / consumption) is achieved.  These messages can be delivered / conveyed with the help of different types of media, such as audio, visual, print of a combination of all of them.  The examples of traditional media are newspapers, magazines, television, radio, billboards or direct mail. These media channels have proved to be quite effective in conveying message through campaigns. The advertising message can be placed in front of the customers either directly by the company or by an advertising agency, on behalf of the organization, which has engaged its services.