The word campaign management  may refer to either military campaign or political campaign. When the  campaign management is for military. In the military science, the term is applied to large scale, long duration, and military strategy plan. This incorporates a series of inter – related military operations, conducted during war. A military campaign management  signifies the time during which military force conducts its operations in the battle field, in a given area / location. This can be executed either as a single armed forces or a combination of various service campaign including land , naval, air and space forces . A military campaign is conducted with the purpose of achieving a particular desired resolution of a military conflict as its strategic goal, usually within a clearly defined resource,

The other type of campaign management refers to political campaign. A political campaign is an organized effort which seeks to influence the decision making process within a specific group.  In democracies, political campaigns are invariably referred to as electoral campaigns, in this representatives are chosen. Political campaigns also include organized efforts to change policy with in an organization or enterprise.   The message of campaign is what ideas that the candidate wants to share with the voters.  This message can contain the issues which are present in the society or the methods that the candidate would apply in resolving the issues.  These points are summarized and often repeated frequently with the objective of making lasting impression on the audience.